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Maintaining
a personal portfolio website is needed for several needs and reasons.
To make your online profile available to others you need to raise its
visibility and for that your website projecting your work experience
and other related details.
Portfolio
website is mandatory for the creative professionals especially for
photographers, artists and designers. But how to make it available to
the concerned set of people. Below are a few checkpoints that you
must keep in mind before promoting your brand name and your work:
LOGO
Any
user will first notice your logo and it must be placed at the very
beginning of the page, i.e. towards the top left of your website, so
that it is properly visible.
TAGLINE
The
logo is an emblem to your work and the tagline is a brief
elaboration of what you do. It's crisp and captivating
intermingling of a few words summarizes your area of work.
PORTFOLIO
This
section must include all your previous work. If it is photography
that you do, the portfolio must have all pictures taken by you in
the best of their quality. If it is writing that you do, include
links to the webpages or articles that you have written. In case you
have a testimonial written by previous clients, do make use of that
as it is always an add-on.
SERVICES
You
want to tell the visitors about what you do and therefore this page
is dedicated to listing down all your services. Writing, web
designing, accounting, event management etc. write down all the
services that you are intending to offer to all your prospective
clients. In case of multiple services, divide the content into sub
heads to make it easy for the client to understand.
ABOUT
ME
This is a significant section of the personal portfolio as
here the users get to know the real you. Write a few lines about
your background, about the number of years that you've been in
this area of work etc. This helps in building a rapport with the
visitor as he/she is impressed by the transparency. You may also
include your picture to build the trust.
CONTACT
DETAILS
After providing details about your work and services,
when the visitor finally decides to hire you, the Contact page comes
in use. Use a clear font to present your contact address, emails;
telephone numbers etc so that they are noticeably visible to the
user. Also, include a brief form to let the users leave their
contact details along with a comment, feedback or query. They can
get in touch with you by leaving their website URL and other
inquiries in this page.
BLOG
The new age internet technology is all about having a blog
that boasts about your work, achievements and current projects. This
space is for you to pen down all that you want to tell your
visitors. Blogging is by far the best way to promote your online
portfolio. Have a provision of RSS feeds so that users can subscribe
to them and add funky widgets to make the blog more presentable.
CALL
TO ACTION
You must know what exactly are you trying to tell
your visitors - get hired, just letting people know you exist or
just attract readers? Accordingly you should come up with a call to
action button for example - "View my profile", "Hire Me",
or simply "Request a Quote".
BE
SEEN ON SOCIAL NETWORKING SITES
Social networking sites are a
great way to let people know about your updates, your current
projects etc. Be active on sites like Twitter, Facebook and Linkedin
to make the most of it.
LANGUAGE
AND COMMUNICATION
Remember this is a personal portfolio,
therefore the language has to be relaxed and something that the
users can relate with. You are trying to communicate to the audience
on a personal level therefore try to be friendly in your text. But
make sure the content is to the point and makes sense.
Author
has vast experience online
portfolio services and its digital marketing strategies. He
is currently associated with a full service online portfolio solution
provider agency which provides portfolio website for
photographers, artist and other creative professionals.
Article Source: http://www.ArticleBlast.com |
