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Article Submitted by: David Lipsky
Friday, 12 March 2010
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Walker will continue as a member of Allstate's senior management team in her
corporate relations role.
Contact:
Rich Halberg
(847) 402-5600... |
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Article Submitted by: David Lipsky
Friday, 12 March 2010
|
Allstate's
chief marketing officer role has been filled on an interim basis by Joan
Walker, Allstate's senior vice president for corporate relations.... |
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Article Submitted by: David Lipsky
Friday, 12 March 2010
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"I
look forward to helping Allstate reinvent the way customers think about
protection and retirement."... |
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Article Submitted by: David Lipsky
Friday, 12 March 2010
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"I
am thrilled to join Allstate's talented management team and am extremely
excited about the challenge of working with one of the country's strongest
brands in a very competitive and dynamic market," LaNeve said.... |
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Article Submitted by: David Lipsky
Friday, 12 March 2010
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He spent more than three years at Volvo Cars of North America, first as
chief marketing officer and later as president and CEO. LaNeve holds a
bachelor's of arts degree in business communication from the University of
Virginia.... |
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Article Submitted by: David Lipsky
Friday, 12 March 2010
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Previously
at GM, LaNeve served as vice president of marketing and advertising and as
general manager of the Cadillac division. Brandweek magazine named him
"Marketer of the Year" in 2003.... |
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Article Submitted by: David Lipsky
Friday, 12 March 2010
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Most
recently, he was vice president of sales, service and marketing at the General
Motors Corporation responsible for sales, brand development and marketing for
eight U.S.... |
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Article Submitted by: David Lipsky
Friday, 12 March 2010
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LaNeve
has served in a variety of senior-level marketing, sales and general management
positions in the automotive industry for more than 25 years.... |
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Article Submitted by: David Lipsky
Friday, 12 March 2010
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"His success in building stronger brands through marketing, consumer
focused product design and local sales presence will accelerate our strategy to
reinvent protection and retirement."... |
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Article Submitted by: David Lipsky
Friday, 12 March 2010
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"Mark
brings a unique blend of world class marketing talent, sales leadership and
general management experience," Wilson said.... |
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