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Written by Andrew Michaels
Thursday, 22 May 2008
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You only have to open your local newspaper or open your mailbox to find examples of both poor and excellent advertising design. Sometimes it isn't always clear what separates the two, though, and many startup entrepreneurs end up with... |
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Written by Kaye Marks
Wednesday, 21 May 2008
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Why exactly do certain advertisements appeal to certain people?
The most obvious solution would be a matter of interests. Men who enjoy home improvement will be drawn in by a home improvement advertisement. You play up the interests that you know... |
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Written by Jodi Kaplan
Wednesday, 21 May 2008
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If you're worried about your marketing message getting lost in a deluge of e-mail or stuck in a spam filter, try a postcard instead. It won't get filtered out, and your message gets directly to your prospect. In fact, a marketer at a Web... |
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Written by Andrew Michaels
Tuesday, 20 May 2008
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"What good is a color poster if no one bothers to read it?
The real question is how many people are really looking at your posters? Are you giving them something they just can't help but stop to look at? Is your writing so strong that once... |
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Written by Gareth Parkin
Tuesday, 20 May 2008
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Plastic pens sometimes get a bad rap. They seem less valuable than other kinds of pens so people stick their noses up at them. They are absolutely perfect for trade show swags though.
People who attend professional trade shows are always... |
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Written by Gareth Parkin
Tuesday, 20 May 2008
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These days, most companies regularly hold press meetings, presentations and conferences. These events are not only important for keeping the company in the limelight to increase its brand value, but also for boosting the morale of the employees and... |
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Written by Gareth Parkin
Tuesday, 20 May 2008
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OK, come on and humor me - do this little experiment it won't take much of your time and could be an eye opener. Take a count of all the promotional pens in your office and all of the offices in your immediate area. While you are counting, take... |
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Written by Gareth Parkin
Tuesday, 20 May 2008
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We have all got our favourite writing instruments and like to limit their use to special occasions only, like an important exam, or a special school project. Whether it's a Parker or a Papermate in a nice shade of blue, some exquisite pens... |
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Written by Gareth Parkin
Tuesday, 20 May 2008
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What a cost effective bonanza promotional pens offer advertisers! These low cost items are easily portable thus making the spreading of your company's name and services easier than ever. How many times have you absent-mindedly... |
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Written by Gareth Parkin
Tuesday, 20 May 2008
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Of all the numerous and varied items that a person can contemplate using for promotional advertising of their products or businesses, pens come out, if not at the top of the list, at least in the very top few for consideration. ... |
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For those of you striving to achieve your market share, we all know the importance of targeting our market while watching our bottom dollar in the process. Learn from veteran marketers on how to best accomplish both.
