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Link Building Services - Professional vs. Do-it-Yourself |
Article Submitted by: T. Ireland
Monday, 02 November 2009
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If you are serious about the organic success of your website, there's no doubt you engage in SEO (Search Engine Optimization). And if you know anything about SEO, then you must be doing some form of link building as well. After all, links account for at least 50% of the strength of your SEO success.
Link strength, as a part of the search engine algorithm, is not going to go away any time soon. The fact is, links are still the primary connector of the web. Links show relationships, they connect similar sites and topics, and they pass popularity from one site to another. Though they are often the most difficult part of a successful SEO campaign - Link building is here to stay.
Link building used to be easy. A webmaster would either request a link from another webmaster, or they would simply list their website on dozens of link farms (sites whose sole purpose is to link to other sites). Many webmasters or website owners interested in link building would request a reciprocal link in exchange - and everyone was more than willing to do so. After all, a link is a link, right? Not any more.
With sophisticated link algorithms, search engines have made link building far more complex. Links must come from a similar website, they shouldn't be reciprocated, they should include text within and around the link that matches the subject of the page it's pointing to, and about a dozen other factors pertaining to the link, the site the link resides on, and the page the link points to.
Thus, it probably will not surprise you that professional link building services have become so needed in today's online marketing strategies.
I field questions about link building services every day in my consulting career, but I will sum up dozens of typical responses in a single answer... ‘after doing some basic link building on your own, you would be best served finding a professional link building service that has experience boosting the popularity of websites through non-lethal link building methodologies'.
Feel free to submit your site to the dmoz directory. Go ahead and pay for a link on the Yahoo! Directory and a few others like business.com , Best of the Web, Joeant.com and others. But then stop and get the help you need. A link building service company will employ strategies that will save you dozens, if not hundreds, of hours of research and content writing to get results. Plus they know what works, what doesn't, and where to put your links to get the best value.
I am a consummate supporter of Do-It-Yourself projects. In fact, that is how I learned SEO, PPC, usability, and more over the years. Nevertheless, I came to realize that link building was a completely separate discipline that would take an exhausting effort to gain a fraction of the same results a professional link building service could give me.
Do what you can, put links where they make sense, and then get a link building service to do the rest. Article Source: http://www.ArticleBlast.com |
About The Author:
Scott Orth is a writer for TextLinkBrokers.com, a professional Link Building Company in business since 2003. Over a million links built!
Scott Orth is a writer for TextLinkBrokers.com, a professional Link Building Company in business since 2003. Over a million links built!
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