Yes, the thought leadership, fresh contents, and inbound links generated from social media are definitely germane to any SEO discussion, but many companies are forgetting the importance of keywords and their usage in website page titles, headers, body text and footers.

When keywords are mentioned, many people immediately think "OK, I have my keywords, I know my business," now how do I deploy them on the page? While how and where your keywords are used is something that should effect and receive the proper amount of attention, I'd like to circle back to keyword selection. Surely well conceived and researched keyword list will result in Google indexing more of your keywords, better search page results and increased traffic to your website

Have you researched your keywords in advance?

Here are a few questions and thoughts that you need to consider during the keyword selection process:

• Are you date to put yourself in the shoes of your potential customer and the terms THEY, not you, would use when searching for what it is you sell or the service you provide.

• Have you ever used the Google keyword tool to research keywords? Google's keyword suggestion tool enables you to see search volumes and competition for terms, and will help you select appropriate and good terms.

• Dig Deep: you should become creative and think beyond the obvious broad keywords. Targeted keywords lead to more qualified prospects

• Assess your competition on keywords. Only pick those keywords where you can win.

• Get Local. If it's relevant- include your town and or county in the terms you choose to optimize for.

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If you were working with a company that creates designer flip-flops that are embellished with crystals, symbols, jewelry and other decorative items. When you first start their keyword project, the first two keywords that the company will give you is: flip-flops and sandals. You can easily find that there is great search volume and much lighter competition around more specific search terms such as: embellished flip flops, crystal flip-slops, rhinestone flip-flops, decorated flip-flops etc.

Then you should optimize pages for each of these and the project has been a success! The number of keywords Google is indexing for the website has risen by over 100% and organic traffic has risen over 60%. First you should research your keywords before doing your on page optimization! And then expand your content and optimize for three keywords per page and watch your traffic increase.

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