In the first four steps to information marketing success, we looked at the need to commit to action, choose a niche, start a blog and begin creating content every day. Next, it's time for you to develop what you are going to sell, and there is one very simple solution.

Step #5: Create your first information product. Now I recommend, in this day and age, that you start with a simple product. And you should do it in real time. I'm going to give you a little secret here. It's a web site called freeconferencecall.com.

You can go to freeconferencecall.com and register at no cost. They will set up free bridge lines for you. They are called "teleclass" bridge lines. You can get up to a hundred people on a single bridge line. You can teach and all those people can listen to you. What's amazing is the operators of freeconferencecall.com will also record your teleconference call for free. So, you can download the recording, and now you've got an audio.

All of that happens for free. You can take that audio file, and you can put it on your web site. You can offer it as free-line content or you can sell it as an information product to make money online. It's yours, and you can do whatever you want with it.

There's another little secret here to creating your first product. You can do this as soon as you start getting people to come to your web site. Or you can do it through your blog or with an e-mail newsletter list. Simply ask your customers for feedback and comments. Ask them, "What's your biggest problem or frustration?"

You are going to collect the answers you get, then take all of their problems and frustrations and use them to make a little outline. That outline becomes the talking points for your teleclass. It also becomes the basis for your promotional outreach.

You can send the outline to your list or announce it on your blog. You can say, "I'm doing a free teleclass training. Here are the topics that I'm going to cover." You then play back to them all of their frustrations and their fears, because that's your outline.

I create information products all the time this way. I know many other people that develop their information products this way, too. It's a great way to create your first offering. You can get started without a lot of time, effort, energy, hassle or money.

I should mention that among all the considerations people have to think about when creating information products, format ranks high on the list. They ask me, "What format am I going to choose? Am I going to create a book? Am I going to create an audio course? Am I going to create a video course? A seminar? A coaching program? A webinar? A member area?"

All these different formats have their advantages and disadvantages. So it pays to think carefully about which format you're going to choose. But when you can create your very first information product for free, it's a no-brainer, isn't it? Use freeconferencecall.com to create a downloadable audio teleclass.

In Part 3, we'll cover the last two steps to information marketing success: collecting payments and interacting with customers.

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Neil Asher (http://www.neilasher.com/freestuff.htm) has built five multi-million dollar companies from zero, including one he took to $8 million in sales in under two years. He has created and sold successful franchises in England, Italy, Ireland, Australia and South Africa. Visit his web site for access to 17 FREE videos, 6 FREE books and two hours of audio training, revealing "How To Make BIG Money Selling Information Products On The Internet...Even If You Don't Have A Website And You've Never Sold Anything On The Internet Before."

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