Creating corporate culture can be difficult, so any tool you have at your disposal to help get the ball rolling in establishing a corporate culture should be exploited. Therefore even something as insignificant sounding as a promotional mug should be given due consideration if there is any chance that it may help achieve the goal of fostering a sense of corporate identity. Essentially creating corporate culture or corporate identity allows employees to form an emotional bond with their workplace.

Beyond being a vessel of promoting corporate culture, promotional mugs are also just darn useful to have around the office, particularly in the break room. Almost all offices have an employee break room with at the minimum a coffee machine. Providing promotional mugs to employees for their coffee is a great way of getting the company's brand out there, but also ensuring that there is no competition towards having the most creative or outlandish coffee mug. This helps in avoiding hurt feelings should someone accidentally break someone else's coffee mug. In a sense all the coffee mugs become equal when they are promotional coffee mugs, and no one has to worry about taking special care of anyone else's coffee mug. Therefore you will not worry about situations arising between employees when someone borrows someone else's coffee mug without asking and tensions arise. This may seem like an insignificant fact, however in the office place things can turn sour very quickly, so investing in something as little as promotional mugs to help make sure that everything runs smoothly really is an intelligent course to follow.