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Smells that Sell |
Written by Ron Maier
Wednesday, 15 November 2006
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Ever consider the smells in a store or restaurant and what impact they have on the customer? The human sense of smell can dictate so many decisions. Does this taste delicious? Am I happy? How tired am I or am I hungry? Why let those noses steer customers away from buying your products. Instead, cater a little bit of advertisement to this lesser considered sense. Restaurants are obvious candidates for using the nose to please the customer. Fast food Restaurants have been known to redirect the extractor fans from the kitchens in the back of the restaurant to blow out onto the street at the front of the building. This fills the surrounding area with the smell of food and pulls in hungry customers that might pass by. Though restaurants are a prime example, other retailers should not be afraid to go after the nose. Using whatever products you can to blow the right smells into your store is a cheap and easy way to cater to the shoppers nose. Some baby shops add Baby Powder to the air conditioning to remind people of the smell of a newborn baby. This smell has intense connotations with parents and grandparents alike and brings a very relaxed and cheerful feeling over them, causing them to take their time and enjoy your store with a sense of relaxed remembrance. Get creative with your store to discover what smells you already have that can change a shopper's experience. Most stores have something that will serve this purpose well, but if are having a tough time, there are alternatives. Canned smells are a growing part of the retail industry. Supermarkets pump the smell of baking bread out of their bakeries regardless if it is being made or if they even make their own bread at all. Canned floral scents are another supermarket favorite to entice customers into their floral departments. Stores such as Niketown or Footlocker also pump out the canned smell of deodorant or new leather to give the shopper the experience of a real sports shop. These canned smells do not have to be perfect because shoppers are not even aware they exist. Their brains will immediate associate the smell with the place, and thus consider it a natural sensation. So if your store does not have a particular item smell that will work, just find a pleasant smell that they will associate with your store. Unconsciously they will recall this as part of their shopping experience, and that pleasant smell might make them a repeating customer. This may seem like a covert way of dealing with customers, but in fact it is completely welcomed by most people. Customers who were notified of artificial smells in their shopping environment did not react negatively, rather they felt very accommodated by the ownership and staff for considering their nasal satisfaction. So feel free to decorate the invisible sphere of smell in your retail establishment. You will not be sorry you did. About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading provider of retail store displays, including slatwall accessories, mannequins and more. For more information, please visit www.slstoredisplays.com. Article Source: http://www.ArticleBlast.com |
About The Author:
About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online provider of store fixtures . For more information, please visit http://www.slstoredisplays.com.
About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online provider of store fixtures . For more information, please visit http://www.slstoredisplays.com.
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