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Exhibition Stands Help: Choose the right exhibition channel

Article Submitted by: jack author

Tuesday, 17 August 2010

Therefore, as you plan your exhibit, you must choose your setting for your pop up displays both strategically and practically, determining which "channel" is most likely to put you directly in touch with the clientele whose loyalty you most want to win. What kind of show at which location best gets you and your customers on the same channel?

•International events: Do you have a new product or service you want to launch in the global market? Are you eager to expand into growing markets in Asia, India, and northern Africa? Do you have an innovative product with nearly universal appeal and application? Use an international exhibition to invite the whole world into your domain.

• National shows: National exhibitions provide special opportunities to adapt your image and message to linguistic and cultural expectations unique to just one market. The gimmicks and gadgets that play well on a Japanese channel do not always translate to American and European audiences. If you do a great deal of business and Japan, however, you have good reason to tailor-make an exhibition specifically for your Japanese vendors, clients, stakeholders, and customers.

• Trade exhibitions: Do you want to go head-to-head with your toughest competitors? Do you want to carve out or increase your niche in the market? Do you want to establish contacts among other professionals in your industry, and would you like to lay the foundations of a network with your peers and rivals? Trade shows allow special opportunities to meet other merchants and service providers who share your interests, issues, and concerns.

• Consumer exhibition: Consumer exhibitions take your products, services, and message directly to the point of sale. Consumer trade shows and exhibitions invite the public to discover your latest and greatest innovations, and they present special opportunities for you to distinguish yourself from your competitors in head-to-head competition. Planning for a consumer exhibition, design a user-friendly, engaging display, encouraging potential customers to explore and experiment with your best products. These may be indoor or outdoor exhibitions so decide whether or not you need weather-proof accessories such as outdoor flags or signposts.

Of course, the bigger the exhibition, the bigger and bolder your exhibit must become. Similarly, the more prestigious the gathering and its participants, the more your exhibition must go upscale. Of course, you will find tools and techniques from imprinting your style on your exhibition, but larger and more high-powered exhibitions require a preliminary design consideration: How will you define and distinguish your space; how will you establish your channel amidst thousands of others?

Planning your exhibit, consider adding depth, dimension, colour, and vividness with carefully chosen and well-developed pop up stands, and roller banner stands. Roller banner stands are especially well-suited to national and international exhibitions, because they allow you to use larger-than-life photography as the background for your other display materials. Just as importantly, like pop up stands and banner stands, roller banner stands travel easily. Lightweight and durable, they resist dirt, dents, dings, and damage no matter where or how you travel.

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About The Author:

Marler Haley have 60 years in the exhibition stands sector supplying pop up stands and banner stands solutions. Contact Marler Haley on 0808 1208 914 or visit the website on http://www.marlerhaley.co.uk

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