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Event Based Fundraising Versus Fundraising Through Calendars
Article Submitted by: Robert Johnston

Saturday, 11 December 2010

While the fundraising "Event" is still one of the best fundraising ideas for most people out there, there is still something to be said about using fundraising calendars. I know that you will probably prefer the glitz and glamour of a charity fundraising event with celebrities and all, but in some instances, printed fundraising products like fundraising calendars can be a great advantage for your campaign.

Let me help you compare event based fundraisers versus fundraising through calendars in this article. Hopefully here, you should be able to gain perspective what is really more advantageous for your fundraising campaign.

• Why fundraising through events is so great - First, let me talk about fundraising events. The great thing about this kind of fundraising activity is that you can potentially raise a significant amount of funds all in one time. More than just the glitz and glamour of the event, many people find that they can actually complete and even surpass fundraising goals with a well planned and executed one time program. With that big promise, there can be no doubt why people really like doing fundraising events for their special cause or campaign. It is definitely worth the try.

• Drawbacks of event based fundraising - However, the strengths of a fundraising event are also a part of its weakness. Since events are quite expensive affairs with you needing to hire staff and a venue (not to mention the cost of other logistical details), a failure of your event means you run the risk of losing a lot. It may even come to the point that the failure of the event will cause you the whole fundraising campaign or project. So you should treat fundraising events seriously. There is a fine balance happening in budgeting with fundraisers. If you do not do it well, you will risk losing everything.

• Why fundraising through printed calendars is worth it - Now, with that in mind let me tell you why printed fundraising calendars are a great alternative. Simply put, fundraising calendars are cheaper to make, have less risk and are far easier to do. As you might imagine, designing a custom calendar is easy enough with today's publishing technology. Beyond that, the costs of printing custom calendars have reduced over the years, especially online where online calendar printing companies face tough competition. These reasons alone should make fundraising through calendar printing really appealing for anyone.

In terms potential returns, fundraising calendars when sold at the right times can give a lot of profits for a would be fundraiser. In typical cases, one can get around four to five times the profits, especially if the fundraising cause is really worthy of support. So it is really quite beneficial to print custom calendars to sell for a fundraising campaign.

• Some disadvantages of printed fundraising - The only big drawback of course of printing calendars is that you can only effectively sell them at the turn of the year. You will have at most two to four months to sell your custom calendars before they become old and not useful for people. Of course, you can simply solve this with proper planning and timing.

• What is the best for you? - So what is best for you? Well for newcomers to fundraising, I would recommend the fundraising calendars first. For more advanced people, the fundraising event is a great adventure to risk, but it also is good to combine both kinds campaigns if you have the resources.

Great! Hopefully now, you have gained valuable insights on the differences and advantages of fundraising events and fundraising calendars. Try to see what looks best for you.

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