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Business owners make use of various forms of marketing tools. Their main
purpose is to generate sales and earn profits, plus to establish a
lasting image for the business. A business owner can also use various
ways to market the brand image of their business. One of the most
utilized ways is to create business cards.
These cards are actually good in creating a positive impression to
customers. A professional card will represent the image of your business
and serves as an instrument in communicating your marketing message.
Therefore, it is important to make use of professional business cards
when it comes to marketing your enterprise.
Essentially, the
standard size of your business cards is 3.5" by 2", although you can
always cut your cards to any size that you want. Your business cards are
usually printed on 310gsm or 350gsm white cardboard. Clients and
customers usually believe that there are different colors of paper
stocks that can be printed on, however, most business cards are usually
printed or created on plain white paper stocks. A colored business card
is attained by printing inks on cream, gold or in another kind of
background color.
The most common business card finish that you
can see in the market nowadays is the plastic lamination type called
celloglazing. In this type of finish, you will have the freedom to
choose between matt or gloss celloglaze. These finishes usually gives
your business card strong protection against harsh elements such as
water and dirt, and they also are very ideal for business owners who are
always distributing their business cards on harsh and dirty environment
such as the market and public places where dirt is abundant. Moreover,
these finishes usually keep your business cards look much cleaner and
any marks can be easily wiped out of it. The plastic business cards, on
the other hand, also gives your business cards improved water resistance
and a nice feel.
If you need to write something at the back art of your business card templates,
it is better to choose the matt celloglaze type of finish or a satin
finish. Most business card paper stock is covered with a minimal gloss
or satin finish which can be easily written at the back. Therefore,
avoid using the gloss celloglaze type of finish on the back part of your
business card if you wish to write something on it.
In
addition, you can also use gloss celloglazing finish at the front of
your business card and the matt celloglazing at the back to be unique
from others. However, this finish will also cost you extra money. If you
want to utilize plastic lamination on one part of your business card,
always keep in mind that all paper stocks are porous. So, it will
usually absorb water from the atmosphere. If you use plastic lamination
finish, the side where you have used the plastic finish will less likely
to absorb water from the atmosphere.
If you are looking for the
best printing company that offers this kind of coating service, all you
have to do is browse the internet and search for the best online
printing company that will suit your taste and especially your budget.
There are wide arrays of online business card printing company out there
for your convenience. Article Source: http://www.ArticleBlast.com |
