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Custom Notepads as Effective Marketing Tools |
Article Submitted by: Robert Johnston
Wednesday, 07 October 2009
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Notepad printing is not as popular as, say, brochure printing. In fact,
not many business owners and marketers use custom notepads to market
their business. Nevertheless, despite the notepad's seemingly low
status, they are effective marketing tools albeit very subtle. Never do
they appear commercialized; and often, they are perceived as gifts
rather than advertising gimmicks to convince you to purchase the
company's products or services.
Unlike other marketing collaterals that most people treat as junk, custom notepads are kept because of their added value. People do use them. You can always find a notepad near the cash register in stores, near the phone or on top of the refrigerator for reminders and emergencies. Other people even use notepads for printing and as accessories to their careers - e.g. doctors' notepads, legal notepads, etc. To further help you maximize this subtle but effective marketing tool, here are a few ideas: Distribute them as gifts. - Give them to you contacts and make it appear as a friendly gesture from you to them. You can tell them that the company printed just a few sets to give out to your special clients. Or you can also tell them that you have them lying around and you would be happy to give them as samples. Complement your gift with your business card and your recipients will have more ways to remember you. Every time they write on your custom notepads, they will always see your message and logo, and with luck, they might just need your type of service while using your notepad. As a freebie. - Who doesn't like a freebie? People generally are attracted to stuff that are free. So make sure that you give your custom notepads away for free. Instead of thinking of other expensive promotional items, a notepad is definitely an item that can get your prospects to remember you. Include them in press kits. - During media activities, you can always use notepads as part of your press kit. You can easily insert them and provide journalists and reporters paper for them to jot down their information during the press event. Not only that, but your notepads can also be used every time they need to write down their notes on their recent reports. So every time they bring out your notepad, they'll definitely remember you. As a regular office accessory. - Have your employees be the first users of your custom notepads. Make them feel integrated with the company's goals and objectives. And since they would be giving out notes to other people with your notepad, they will also be marketers of your business minus the high costs of advertising. There are still many ways you can use your print notepads to your advantage. People usually keep them that notepads can be very effective marketing tools for any business. Do have your printer provide you with your notepads now. You're missing out on a good opportunity if you still ignore the opportunities it can bring to your business. Article Source: http://www.ArticleBlast.com |
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