Article Submitted by: Andrew Michaels
Friday, 05 February 2010
|
Are your color catalogs ready for mass production? If you are
unsure, you have to do a "cleaning up" of sorts to really be certain
that things are ready for catalog printing. Do not worry, it is not
really an arduous process. It just involves checking individual aspects
of the design so that it is ideal for full catalog printing. Let me
tell you how to do these checks using four simple tips.
• Deleting unnecessary design objects - Usually, designing
catalogs means using everything in your power to get the best catalog
designs. This includes adding small design objects like paragraph
dividers, borders, swirls, watermarks and other design elements.
However, once you try to review your designs, the usual case is that
some of these unnecessary objects get deleted. This is just part of a
proper catalog printing process. The design must be cleaned of any
unnecessary clutter that will just make the catalog messy. So always
check if you really need a few of the design objects in your color
catalog. Sometimes it is best to keep things cleaner by keeping those
extra design objects as minimal as possible.
• Removing unnecessary text details - You should also check
out if your text content is truly compact and ideal. A lot of catalog
printing text can just get too flowery and too full of itself that it
makes the text look long and boring for people. Since catalogs are
designed for a quick read only, it is important to remove any other
unnecessary text details in your catalog printing. So make sure you
stick to the truth. Only use short embellishments and don't add any
more details that is needed for each product.
• Cleaning up your product images - The product images is also
a concern since these will be the ones attracting people to buy your
products. You should clean up and enhance your product images by
running them through a digital photo enhancer like Adobe Photoshop. By
making things sharper, clearer and much more vibrant in terms of color,
your catalogs will have a better and more powerful impact on possible
customers. So make sure you do an enhancement step to clean up your
images properly.
• Printing samples for checking - Finally, do not forget to
print some of your color catalogs for checking or evaluation. Printing
sample physical copies of your color catalogs can be quite effective
tools for cleaning up your design. Sometimes people detect more errors
and get ideas for improvement when they have a sample catalog in their
hands. So try to produce some draft samples of your catalog by just
printing them up using your home printer. In this way, you'll probably
have better ideas in improving your designs so that they look their
best come catalog printing.
So that is how you clean up your catalogs. Form the images, to the
text, to the design objects and printing samples, they all play a role
in making your catalogs as good looking as they can for proper
advertising. Good luck in the clean up! Article Source: http://www.ArticleBlast.com |
You are welcome to publish this article free of charge on your website, newsletter, or e-zine, provided:
- You don't change the article in any way
- You include the entire article, including the "about the author" box
- All hyperlinks must remain intact, including email addresses, and the link to ArticleBlast.com at the bottom
- In doing so you agree to indemnify the article's author, and ArticleBlast.com and its directors, officers, employees and agents from and against all losses, claims, damages and liabilities which arise out of its use
- It is also recommended that you provide a courtesy copy of your publication to the author of the article