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Choosing Paper Materials for Brochures |
Article Submitted by: charen smith
Wednesday, 08 June 2011
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There is no question now that the making of brochures
is already an industry in itself. The technology for brochure printing
has become so advanced. What was once merely putting ideas into paper
has become a gigantic multi-billion dollar business. Yet at the same
time, brochures have also become modern works of art. But aside from the design, paper is a big consideration in brochure printing. Papers determine the overall look and feel of the finished brochures. This guide will attempt to explain the various things about paper selection in brochure printing. This will greatly help you in your next brochure production. 1. Paper weight - The weight of the paper is in direct proportion to its thickness. So this just means that the thicker the paper, then it is also heavier. Normally, thick paper is used because the brochure becomes more elegant and classy. But it also means that your brochure will become more expensive. And if you are going to mail your brochures, that will mean more expensive mailing costs as well. If you choose thin paper, you will save much on printing but your brochures will become flimsy.They also get easily torn. Now that you know the difference about the paper thickness and weight, you are in a better position to choose the material for your next batch of brochures. 2. Paper texture - The paper texture is also important because it will speak highly of the product you are presenting. The texture of your brochure will basically take on the original texture of the paper. It would be good for you to know that there are several paper textures like rough, smooth and glossy, smooth and matte, and patterned. Know the purpose of your brochure and you can also play with your paper texture. Or you can combine two kinds of papers in a single brochure. For example, many corporate brochures and high class products often use matte material, as opposed to glossy paper. Meanwhile, product brochures with funky designs use glossy paper. 3. Paper finish -After your brochure is printed, you have the option to have a finishing layer. The purpose depends, like if you want your brochure to appear thicker or to protect it from elements like water. Some of the common finishes are water resistant coating, glossy coating for that shiny cover, and even matte lamination. The finish can greatly affect the overall impact of your brochure. But of course, you have to know that if you have a paper finish, then that will mean additional charges. If you can afford it; why not? After all, they can greatly improve your brochure. 4. Paper Source -Some people are not concerned about where their paper comes from. But there are those that prefer the use of recycled paper products so that their brochures are environment friendly. Sometimes, recycled papers come out more expensive than regularly milled papers, but for many environmentally aware companies, this is an expense that they are willing to make. These are the things that you would generally like to know about the paper materials used in brochures. So when asking for your next brochure printing quote, maybe you can ask your printer to give you the prices of your brochure if they are going to be printed on different paper weights, like C2S#60, C2S#80, or C2S#120. Then ask for paper samples so that you can compare. That way, you will determine the cost effectiveness of your brochure design vis-à-vis the costs. It will still boil down on what you can afford, so at least, make an informed choice. Article Source: http://www.ArticleBlast.com |
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