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Answers All Newcomers Must Know About Catalogs
Article Submitted by: Andrew Michaels

Sunday, 28 November 2010

More than just learning about making cheap catalogs, all newcomers to catalog printing must know about the different aspects of color, layout, content and the actual printing of this material. If you are one such newcomer and you want to know the basic answers to printing catalogs concepts, then you have come to the right place. Listed down below are all the basic answers that all newcomers must know about catalog printing and design. Once you read all of this, catalog printing should already be a breeze for you.

  • What is the best software to design catalogs? - The best software to design catalogs are desktop publishing applications. These are technically different from image or photo manipulation software so pay attention. Desktop publishing applications like Microsoft Publisher or Adobe InDesign are the most ideal for catalogs since they provide text and image layout functionality. Imaging software such as Adobe Photoshop or Corel Draw are NOT totally ideal for catalog printing and design because their functions and features are best suited for images and big graphics. So take note to use desktop publishing applications and not imaging software for your catalog designs.

  • What is the best layout for commercial catalogs? - There is actually no "one layout" that assures success for a commercial catalog. However, the main factor that makes the layout of the catalog more appealing is the clarity and simplicity of the whole configuration. This means that the more complex your layouts get for catalog printing, the worse it is for your readers. So make sure you use layouts that are more or less easy to understand for your potential customers. Grid patterns and list layouts are typically best. Just make sure you standardize all text, headlines, image sizes, subheadings and text boxes so that people can see coherent and consistent design elements that they will more easily understand.
  • What are the best printing options to choose for my catalogs? - For most experts, there are a few good printing options that you should always use for commercial catalog printing. Listed down below are some of the most important options that you should try out.

    • Thicker covers - For catalogs the cover must always be thicker to protect the whole catalog print. Most catalog printers can offer a thicker material for the cover, while you can maintain the standard paper materials for the inner pages
    • Resistant coatings - To prevent the deterioration of all your catalog pages, water and dirt resistant coatings are recommended. This will increase the lifespan of your color catalogs.
    • Glossy paper - It is great to add that magazine sheen like glossy paper effect in your catalogs. This will help increase the impact and professional image of the catalog for great effects.
    • Metallic or glitter inks - Metallic inks makes some text and graphic elements sheen in the light like real metal. This can be useful for improving the impact of text and design elements, adding more emphasis and significance to them.
  • Where can I find the best but cheapest catalog printing? - Online. The internet is now the best place to look for and compare catalog printing companies. If you just look long enough, you should be able to get the best color catalog printer that is affordable for you. Just make sure you review all the websites you visit carefully since they might also have other great offers that you can choose from.

Great! If you remember all these answers, then you will not be clueless and afraid anymore about catalog printing. Apply this knowledge for your own color catalogs.

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