As the mobiles are in high use, advertising companies are also running after people who use mobile phones. Mobiles were invented for the purpose of communications only but on the way they have got a new dimension. This dimension is that mobiles are used for advertisement. Most of the companies have started sending promotional messages in the form of SMS to people. Mobile marketing is the most cheapest means of advertisements. Sending SMS is very cost-effective and it is because of this reason companies are using the full benefits of mobile marketing.

According to a technological study the number of mobile users is more than the number of people of using personal computers. So, mobile marketing has got a wider scope than internet marketing. Since people always keep mobiles with them, so it is the most ideal tools of sending promotional messages to people. On the other hand, people do not spend much time on their personal computers. The advertising companies which are basically paying much attention to Internet marketing are now partly paying attention to mobile marketing.

Mobiles are more user-friendly than that of the computers. As soon as people get messages on their cell phones they instantly check their messages. If these messages are in favor of them, then they would reply the senders or if these are found to be useless they would instantly delete them. So, it has come to knowledge that promotional messages by means of mobiles reach to people faster than that of internet marketing. Since mobile marketing save much time, it has won the favor of many companies which are into retail sector.

Companies which have not undertaken mobile marketing would be missing opportunities to sell their products as well as services. Such companies are highly requested to take up mobile marketing as most of the small companies have already taken up this process of marketing. The advantages of mobile marketing cannot be expressed in a few words. Companies through these means of mobile marketing can make people to read their promotional messages. Hence, we have seen how advertising has taken a new dimension in the field of mobile marketing.