Turn Your Email Marketing Up a Notch
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Article Submitted by: Lyris writer
Tuesday, 07 December 2010
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Email marketers today are facing an extraordinary challenge: how to
increase email effectiveness in the face of decreasing budgets and
staffing. So how do you optimize your email marketing channel with
minimal cost and effort?
To turn your email up a notch it comes down to focusing on the things you can do now to make your email performance shine.
Spend a valuable hour with Lyris Global Director of Deliverability,
Email Strategy and Privacy Compliance David Fowler, and Senior Manager
of Marketing Programs Shannon Titus who will share industry best
practices and their expertise. Discover the five things you can start
doing today to raise your email marketing to meet its revenue-generating potential:
1. Subject Lines: Fifty characters could be all that stands between you and email success. We'll show you what works, what's a waste of time and why.
2. Email Content: Providing value with relevant, customized email messages and offers. Learn how to tell if your email messaging is in tune with what your subscribers are telling you they want.
3. Landing Pages: The hard-working "conversion genies" of email marketing campaigns. Email conversion rates can increase by as much as 60 percent with a well-executed, professional landing page.
4. Design and Rendering: Optimizing for ISPs, opens and click-throughs. We'll share technical and design best practices for creating email that renders the way it should and compels the response you want.
5. Deliverability: It starts with managing your online reputation. Learn how a commitment to deliverability best practices can help you build and maintain an online reputation that boosts ROI.
Date: Tuesday, December 14, 2010
Time: 10:00 AM Pacific Time / 1:00 PM Eastern Time
Presenters:David FowlerGlobal Director of Deliverability, Email Strategy and Privacy Compliance, Lyris David has more than 20 years of marketing experience, with the last
six years focused on the issues associated with email marketing,
deliverability and privacy compliance. He is a seasoned speaker and
email deliverability consultant with notable national and international
engagements. Shannon TitusSenior Manager of Marketing Programs, Lyris Shannon has over 15 years of marketing experience developing and
delivering successful email and integrated online marketing initiatives
for both SMB and Fortune 1000 B2B organizations. She is the author of
numerous email and online marketing best practice research studies,
webinars, whitepapers and blogs, with a special emphasis on innovations
in email and social media marketing.
Special bonus: all Webinar attendees will receive a link to download the free companion guide - REV UP RELEVANCE: Targeting and Segmenting Your Way to Email Marketing Success
- a free, comprehensive collection of best practices, tips and
techniques that will help you rev up your email marketing revenue.
The times demand greater revenue and ROI. Get started by registering for this informative one-hour session.
Article Source: http://www.ArticleBlast.com |
About The Author:
Shannon
Titus is the senior marketing programs manager at Lyris. She is responsible for
creating compelling online and email marketing communications
and programs to share with Lyris customers and prospects. To learn more about Lyris solutions and services,
visit http://www.lyris.com.
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