Email Marketing is process to broadcast newsletter to subscribers' user. Email marketing process is now getting more popular because it takes less men-power, easy to tracking and can be accessible from any location.

With increasing competition, there is required to change marketing process that may follow marketing facts like less expensive, reliable, demographic and more conversion based. Unlike other marketing strategy, SMS marketing, fax broadcasting, banner advertisement, email marketing covers worldwide region compare to SMS marketing, easy to deliver without permission unlike fax broadcasting and less expensive than banner advertisement.

But for successful campaign, there are many things need to remember like content, look and feel, updated database and campaign platform. But with these basic needs for successful campaign, there is required to have some features like coupons, discount marketing.

According to Email Marketing Services, there is majority of 80% email marketing with coupons have higher open rate then non-coupons emails. For past market survey, around 70 % people holds coupons from newspaper. Now as internet is growing, this could lead to expand better coupons based medium.

Under coupons based email marketing, there is 24 % average for coupons redeemable in store which is more than with 7 % then coupons with redeemable online. With other email marketing survey, there is two-third of American households use coupons with intention of saving money and for new products or services usage.

This is clear that for better conversion rate of email marketing, newsletter with coupons are better because of high open rate. Because of human nature related to saving, there would be best to choose email marketing content with coupons.

Beside email marketing, coupons can be used in other way of marketing like SMS marketing, fax broadcasting, banner advertisement which give reason to click or read about products because of coupons rather than non-coupons.

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