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Effectiveness of email marketing |
Article Submitted by: cristiano cristiano
Friday, 31 July 2009
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According to all major researches in the area, email marketing is certainly among the most effective marketing tools, second only to search engine marketing. In fact, it's not a surprise: if search engines are the most powerful and used tools by internet users looking for information, products or services online, checking emails still remains at the top of user activities. What are the main pros of email marketing, the elements that make it so effective and suggest its implementation within any online communication strategy? There are many benefits, starting with its low cost. Digital communication is quite unexpensive, because it avoids the costs of printing and stamps and because the email campaign setup and management tools make it really easy to handle it. When sending emails or newsletters it is possibile to fully customize the message, that should be modelled always keeping in mind the characteristics of the target. Tracking the users' response we can increase our knowledge of the target and adjust our communication, in a viruous circle that leads to refine the campaigns and make them more effective. Traceability is the strong pro that email marketing campaign share with any other digital marketing tool and that let us fully appreciate the great effectiveness of this form of direct communication. Statistics on user activities, report of bounces, link tracking and so on allow us to refine the messages in order to maximize results in a process of self-learning, which inevitably translates into higher return on investment for each campaign. The cost of launching a marketing strategy based on email campaigns can vary depending on various parameters, first of which is the availability of a contact database, wich can be put together with a newsletter subscription or bought from specialized companies along with the management software. Many of the advantages of email marketing can be spoiled by omitting to apply the best practices: considering spam filters, privacy concerns and increasing awareness of the users, it is necessary to avoid any mistake and use any piece of information to improve the effectiveness of our messages. It might be a good idea to refer to specialized companies in order to reduce the risk of mistakes or waste of time. Contactlab Article Source: http://www.ArticleBlast.com |
About The Author:
Cristiano
Cristiano
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