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The Pros and Cons Of Some Common Fundraising Calendar Design Themes |
Article Submitted by: Andrew Michaels
Tuesday, 14 December 2010
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One of the most common themes that people use for their fundraising calendars is the "model" theme. This is the great fundraising idea of having the best and most beautiful (or most handsome) people pose for your custom calendars for the sake of the project. While this is a great idea for most fundraising calendars there are also some disadvantages in using such a theme. So you better be careful.
In fact there are a lot of pros and cons for using some of the more common themes out there for custom calendars. Let me give you a few of the most basic points for these common design themes. In this article I will give you the pros and cons for the Model Theme, the Luxury Theme and the Inspirational theme.
• Model theme advantages - Okay, with the model theme, I would imagine you already know the advantages. However, let me spell it out just the same to box it as a concept for you. The model theme basically has that "sex appeal" on its side. Everybody likes looking at beautiful people, especially if they are in "interesting poses" and "fashionable outfits". With color calendars that have those kinds of people as the featured images, you will have guaranteed buyers one way or another. This makes this theme really ideal for fundraising. • Model theme disadvantages - There is only one big risk when designing calendars with beautiful models. Depending on the design, there is a tight balance between being tasteful with these calendars and being raunchy or smut. If you do not control the style of the images well, your custom calendars for fundraising might turn out into a really provocative calendar that will limit your market to a select few. So be careful playing with these model themes and practice good taste to make sure you do not alienate other people with the design. • Luxury item calendar pros - When we talk about the luxury theme for fundraising calendars, it basically about color calendars with luxurious products or services in them. From sport cars and gadgets to expensive villas and resorts, everybody likes looking at those things, especially if they can't have them. This is the great appeal of the luxury item theme for fundraising calendars. If you give people what they want to see, they will probably buy it, even if it is only just an image. • Luxury item calendar cons - Now, the trouble with the luxury item theme though is that it can be very specific. Typically you will have themed calendars like these that should feature only one or two specific items. So if it is a calendar with cars, it should typically only have luxurious cars. The same goes for houses, resorts, gadgets, clothes and other luxurious items and products. This means that you can only target specific demographics that like those particular kinds of items more than others. So your market is targeted and limited with this kind of theme. • Why inspirational calendars are great - Inspirational messages and images are also a common theme to use for fundraising calendars. These are used quite often specifically because people do like to have positive inspiration at hand from time to time. Moreover, these kinds of calendars sell well because they are perfect gift calendars for the holiday season. So if you want your fundraising calendars to become great gift calendars and assure some degree of sales, you can use this great and reliable theme. • What's bad about inspirational calendars - The only thing that you must be concerned about in inspirational calendars is being corny or being too common. Most of the typical clichés can be boring already when repeated in most fundraising calendars. If you still insist on using them, you might risk lowering the appeal of your prints. You will need to develop some original or uncommon inspiration messages for your color calendars to be truly appealing. Great! Now you have a good idea of the pros and cons of the most common themes for fundraising calendars. Try to pick the best theme that applied for your fundraising campaign. Article Source: http://www.ArticleBlast.com |
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