The first has to do with describing your product, and this part can be a little tricky. With a normal product if you got brochure printing done you can go off of the initial assumption that your customers know at least something about the product. They might not know all the details about what makes your particular product better, but they know the type of product.

With a completely new product you don't have that luxury, and you have to take the time to explain to people what it is and what it can do. However, you also have to do this quickly. The longer you take the greater the risk you have of boring them and making them put down your brochure before reading anymore.

You need to quickly describe what the product is and how it can apply to their life. The second part is just as important as the first and what can get overlooked quite often. You want them to know exactly how they can put this product to use so that they can then imagine themselves owning it. This is the first step towards making any sale, new product or not.

So you need to be concise and specific, and I would also be just a tad excited as well. Put a lot of excitement into all of your marketing for these new products and play up the newness factor. This is something no one has ever used before, something that's going to change the way they live, and something people are going to want to buy.

That's the idea you need to greatly emphasize no matter what kind of marketing material you're using. If you plan for brochure printing than make sure you take plenty of time to explain in enthusiastic terms how life will be better because of your product. If you're using shorter forms of marketing than get to the point quickly about specific things that are going to change in a person's life if they buy your product.

Something else to consider as well is that for new products you want to definitely have a core message you can use with all of your marketing. Don't alter the approach you take to marketing your product depending on what type of medium you're using. Make sure every single advertisement you send out has the same overall idea or theme in them. This will help to spread your core message and do a better job of getting people interested in a your new product.